Authentic Brands Acquires Dockers IP from Levi Strauss
Slice of Retail Team
May 29, 2025
Key highlights
- Authentic Brands to acquire Dockers IP from Levi Strauss & Co.
- Centric Brands named operating partner in the US and Canada
- Focus on innovation, global expansion, and lifestyle-category growth
- Dockers' legacy in casualwear to be reimagined for new generations
Notable Quotes
“ Dockers is a natural fit for the Authentic model… We see significant potential to build on that legacy and grow the brand across a variety of categories. ”
Jamie Salter, Founder, Chairman & CEO at Authentic
“ Dockers represents everything we look for in a brand partnership – iconic heritage, consumer loyalty, and growth potential. We’re bringing the same strategic expertise to Dockers that we’ve applied to our successful brand portfolio that includes design, strategic sourcing and an extensive wholesale network. ”
Jason Rabin, CEO at Centric Brands
“ Few brands own a category the way Dockers does, yet still have so much room to grow. Its legacy in casualwear gives it a strong foundation, but the real opportunity lies in reimagining the brand for a new generation. Through our global platform and deep licensing network, we’re committed to stewarding the brand into its next era of growth and relevance. ”
Matt Maddox, President at Authentic
Why This Matters
This acquisition reinforces Authentic Brands Group’s strategic vision to expand its portfolio through established brands with strong cultural impact and global consumer loyalty. Dockers, a pioneer in casualwear since 1986, presents significant opportunities for reinvention and expansion through Authentic’s licensing prowess and international network. With Centric Brands spearheading operations in North America, Dockers is poised for a dynamic revival across lifestyle and performance categories, ensuring its continued relevance in a rapidly evolving apparel market.
