
Braze and Shopify Partner to Enhance eCommerce Engagement
Key Highlights:
- Braze and Shopify partnership enables real-time eCommerce insights for personalized shopper engagement.
- New pre-built templates for email, landing pages, and WhatsApp improve campaign efficiency.
- WhatsApp Commerce integration supports in-thread shopping and targeted product messaging.
- Bi-directional commerce data flow enhances identity management and personalization.
- BrazeAI™ and cross-channel engagement drive conversions, retention, and lifetime value.
Source: Business Wire
Quotes
“ "At e.l.f. Cosmetics, we know that truly understanding our consumers allows us to serve them better. With Braze, we can create personalized, data-driven experiences that resonate with our community." ”
Brigitte Baron, Senior Director, Global CRM & Customer Growth at e.l.f. Cosmetics
Why This Matters:
The partnership between Braze and Shopify marks a significant step in advancing real-time eCommerce engagement. By integrating AI-powered personalization, cross-channel marketing, and WhatsApp Commerce, brands can now optimize customer journeys with greater efficiency. With major retailers like e.l.f. Beauty and Hugo Boss already leveraging Braze, this collaboration promises to revolutionize how brands interact with shoppers—driving higher conversions, retention, and lifetime value in an increasingly competitive digital marketplace.