ZOZO Acquires Fashion Platform Lyst for $154M

Author

Slice of Retail Team
April 10, 2025

Key Highlights:

  • ZOZO acquires Lyst for $154 million, marking a major step in global expansion.

  • Lyst to operate as a standalone subsidiary, continuing under CEO Emma McFerran.

  • Combined focus on AI and fashion tech, enhancing discovery and personalization.

Source: Direct

Notable Quotes:

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“This is an exciting moment for Lyst, and a win-win for our fashion ecosystem of shoppers and partners as we move forward as part of ZOZO Group.”

Emma McFerran, CEO at Lyst
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“Together, we will transform the future of fashion shopping online, as part of our ambition to ‘Inspire the world. Deliver joy every day.”

Utahiro Inui, Executive Director at ZOZO

Why This Matters:

This acquisition signifies a pivotal moment in fashion e-commerce, as ZOZO expands globally by integrating Lyst’s powerful AI-driven shopping platform and deep industry influence. With Lyst's presence in the US, UK, and Europe complementing ZOZO's dominance in Japan, this deal positions both companies to elevate the digital fashion shopping experience worldwide. By uniting cutting-edge technologies, market insight, and scale, this merger sets a new standard for personalization and accessibility in fashion discovery.