Chris Rogers Named CEO of Instacart
Slice of Retail Team
May 29, 2025
Key highlights
- Chris Rogers to assume CEO role at Instacart starting August 15
- Fidji Simo transitions to Chair of the Board after CEO tenure
- Rogers brings 20+ years in tech, retail, and media
- Oversaw commercial operations as Chief Business Officer
- Previously held senior roles at Apple and Procter & Gamble
Notable Quotes
“ We're building a generational company at the intersection of technology and food, and Chris is the right leader for our next chapter. ”
Fidji Simo, Chair of the Board at Instacart
“ We have a world-class team, deep partnerships, leading technology, and a bold vision for the future, and I'm honored to step in and lead Instacart's next chapter. ”
Chris Rogers, Incoming CEO at Instacart
“ This is one of the strongest and most mission-driven teams I've worked with… their long-term vision gives me deep confidence in where Instacart is headed next. ”
Ravi Gupta, Partner at Sequoia Capital
Why This Matters
This leadership transition marks a significant moment in Instacart's strategic evolution as it continues to cement its position as a top-tier grocery technology platform in North America. With Chris Rogers at the helm, Instacart signals a strong commitment to innovation and operational excellence, leveraging his extensive background in tech and retail. Fidji Simo’s move to Chair ensures leadership continuity and strategic oversight during this new growth phase.
