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- Cozey Opens First US Pop-Up Location in NYC's SoHo Neighborhood
Cozey Opens First US Pop-Up Location in NYC's SoHo Neighborhood
Slice of Retail Team
October 16, 2024
Key Highlights:
Cozey opens its first US pop-up in SoHo, New York City.
Showcasing innovative modular furniture and partnering with Luminaire Authentik.
Located at 210 Lafayette Street, open October 2024 to January 2025.
Pet-friendly and accessible 12,000 square-foot space designed for community engagement.
Expanding North American presence after success in Toronto, Montreal, and Vancouver.
Source: PR Newswire
Notable Quote:
"While we've had an online presence in the US for over a year, we couldn't be more excited to say a real 'hello' to our American customers, and directly engage with our communities. We love the pop-up space and feel that it deeply reflects the Cozey brand and its commitment to accessibility, innovation, simplicity, and adaptability."
Our Take:
Cozey's expansion into the US market with its SoHo pop-up is a strategic move reflecting its commitment to blending online convenience with in-person experiences. By positioning the pop-up in a high-traffic, design-forward neighborhood like SoHo, Cozey is aligning its brand with a trendsetting, urban audience that values accessibility and innovative design. This physical presence not only enhances customer engagement but also reinforces Cozey's dedication to community building and adaptability in the ever-evolving furniture marketplace. Partnering with Luminaire Authentik further enhances the showroom's appeal, offering a holistic design experience to its visitors.