Guy Fieri x RSVLTS Collab Brings Bold Flavors to Fashion
Slice of Retail Team
Jun 16, 2025
Key highlights
- RSVLTS and Guy Fieri debut first-ever fashion collaboration
- Collection features bold, flavor-inspired designs on KUNUFLEX™ material
- Available online and at Downtown Flavortown in Pigeon Forge, TN
- Partnership facilitated by IMG Licensing
- Includes shirts, hats, and the ultimate grilling apron
Notable Quotes
“ RSVLTS has been a go-to brand for me on and off camera for a while now. So with this collab, I'm stoked to bring some flavor to your wardrobe with our new Flavortown collection. Flavor isn't just in the kitchen…it's a lifestyle! ”
Guy Fieri, Chef, Restaurateur & TV Host
“ This collab has been a dream since day one... To bring this to life has been surreal—and the result is something our team has been incredibly proud of to work together directly with Guy. ”
John Tramutolo, Co-founder at RSVLTS
Why This Matters
The Guy Fieri x RSVLTS collaboration signifies a growing trend of high-profile personalities crossing into lifestyle and fashion markets, leveraging their personal brand power to engage new audiences. By pairing Guy Fieri’s unmistakable energy with RSVLTS’ pop culture-driven apparel, the collection not only broadens RSVLTS’ market reach but also reinforces the idea that personal style is an extension of lifestyle and personality. This launch is poised to captivate both food enthusiasts and pop culture fans, offering a fun and fashionable way to wear your love for Flavortown.
