Huel Black Edition Launches in GNC Stores Nationwide
Slice of Retail Team
May 21, 2025
Key highlights
- First-ever retail debut of Huel Black Edition powder at GNC stores and GNC.com
- 40g of plant-based protein and 400 calories per serving for a balanced meal
- Available in Chocolate, Vanilla, and Banana flavors
- Contains 27 essential vitamins and minerals and zero artificial sweeteners
- Free Huel shaker with in-store purchase while supplies last
Notable Quote
“ We're excited to expand our partnership with GNC to bring Huel Black Edition High-Protein Complete Meals to a broader audience. This collaboration allows us to meet the growing demand for convenient, nutritionally complete meals that consumers are asking for. ”
James McMaster, CEO at Huel
Why This Matters
This partnership underscores a pivotal moment in the evolution of convenient nutrition. By bringing its high-protein, nutritionally complete meals to GNC, Huel not only increases accessibility but also challenges the dominance of traditional fast food with a solution that aligns with modern health trends. With obesity rates surging and time constraints hindering meal prep, this launch empowers consumers to opt for fast, healthy, and science-backed nutrition on the go.
