Marshalls Debuts 'The Upgrade Lounge' at JFK
Slice of Retail Team
May 21, 2025
Key highlights
- Immersive travel lounge experience at JFK Terminal 4 from May 21–28.
- Free premium perks include amenity kits, snacks, and a beauty bar.
- Curated fashion edit by Amanda Batula available at Marshalls.com.
- Lounge open daily from 8AM–12PM and 5PM–9PM; seating area accessible 24/7.
- Survey insights show two-thirds of travelers crave lounge access but are priced out.
Notable Quotes
“ Marshalls is all about giving everyone access to the good stuff – high-quality, stylish finds at amazing value. This Memorial Day weekend, we're bringing that same philosophy to travel with The Upgrade Lounge. ”
Sonya Cosentini, Vice President of Brand Marketing at Marshalls
“ I'm so excited to partner with Marshalls to launch The Upgrade Lounge and The Upgrade Shop — both bring together two of my favorite things: travel and standout fashion. ”
Amanda Batula, TV Personality and Fashion Curator
Why This Matters
As Memorial Day weekend kicks off the summer travel season, Marshalls is stepping into the travel space with a unique value-driven offering: The Upgrade Lounge. This initiative addresses a major travel pain point—cost-prohibitive airport lounges—by delivering a premium experience to all travelers at JFK without the first-class price tag. It’s a strategic brand extension that aligns perfectly with Marshalls’ mission of delivering high-quality and stylish value across new touchpoints, elevating its retail presence into lifestyle relevance during one of the busiest travel periods of the year.
