ShopBack Officially Launches in the U.S.
Slice of Retail Team
May 21, 2025
Key highlights
- Exclusive Amazon cashback via ShopBack app and browser extension
- Gamified savings experience with ShopBack Play and shopping quests
- Shipping rebates for U.S. shoppers at select stores
- Auto-applied coupons through browser extension
- Over 2,000 merchant partners including Walmart, Uber, Macy’s, and DoorDash
Notable Quotes
“ American consumers are more savvy, value-conscious, and increasingly focused on maximizing their savings, especially in today's economy. ”
Joel Leong, Co-Founder at ShopBack
“ By combining cashback, deals, and gamified experiences, we've built a platform designed for today's digitally-savvy consumer. ”
Josephine Chow, Head of Expansion at ShopBack
“ Their ability to drive meaningful engagement through cashback and gamified experiences offers a fresh, effective, and valuable way for U.S. shoppers to connect with brands like iHerb. ”
Neil Folgate, SVP Global Marketing at iHerb
Why This Matters
ShopBack's entrance into the U.S. market signals a transformative shift in how American consumers can save on everyday purchases. By integrating real cashback, gamification, and auto-applied savings tools, ShopBack introduces a comprehensive reward-driven shopping model previously unseen at scale in the U.S. With backing from global investors and successful traction across Asia-Pacific, ShopBack is well-positioned to redefine digital loyalty and cashback engagement for American shoppers and brands alike.
