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- Imprint and Eddie Bauer Launch New Eddie Bauer World Mastercard®
Imprint and Eddie Bauer Launch New Eddie Bauer World Mastercard®
Slice of Retail Team
September 13, 2024
Key Highlights:
Earn increased points on Eddie Bauer purchases and rewards on everyday spending.
No annual fee, plus exclusive access to Eddie Bauer events and sales.
Enjoy World Mastercard benefits like free return shipping and zero liability protection.
Cardholders access streaming, travel discounts, and Priceless Experiences.
Partnership marks Imprint’s third co-branded card launch this summer.
Source (Business Wire)
Notable Quotes:
“At Eddie Bauer, our legacy is rooted in providing customers with bold, high-quality products that empower their adventures.”
“We look forward to delivering a customer-centric product that functions as an extension of the trusted Eddie Bauer brand.”
“Together with Imprint and Eddie Bauer, we're curating a unique blend of personalization and choice.”
Our Take:
This partnership between Eddie Bauer and Imprint showcases the growing trend of brands leveraging co-branded financial products to enhance customer loyalty. The Eddie Bauer World Mastercard® offers tailored benefits that align with the adventure-driven lifestyle of the Eddie Bauer customer base, while also providing everyday rewards. As personalization becomes key in driving engagement, this card is likely to resonate well with consumers seeking more from their spending habits, setting the stage for increased brand affinity and consumer retention for both Eddie Bauer and Imprint.