Jeff Baker to Lead Retail Marketing at Hormel Foods
Slice of Retail Team
May 22, 2025
Key highlights
- Jeff Baker named group VP for Retail Marketing at Hormel Foods
- Will assume the role at end of fiscal 2025, following Scott Aakre's retirement
- 35-year Hormel veteran, known for strategic leadership and growth initiatives
- Aims to expand snacking and entertaining categories and strengthen the food-forward portfolio
Notable Quote
“ Jeff is one of our most seasoned executives and has a strong track record of growth and a reputation for strategic thinking. ”
Jim Snee, President and CEO at Hormel Foods
Why This Matters
Jeff Baker’s appointment marks a strategic leadership transition at Hormel Foods, one of the most recognized names in global branded food. With decades of experience and a proven track record across marketing and foodservice, Baker is well-positioned to guide the evolution of the company’s retail portfolio. This leadership change is particularly significant as Hormel deepens its focus on innovation in snacking, entertaining, and food-forward offerings—areas pivotal to meeting evolving consumer tastes and lifestyle needs. As the company prepares for this change at the end of fiscal 2025, it reinforces its commitment to sustaining brand relevance and growth in a dynamic marketplace.
