Koddi Partners with Follett to Boost Campus Retail Ads
Slice of Retail Team
May 22, 2025
Key highlights
- Koddi's commerce media tech supports sponsored product ads across Follett's online campus stores.
- The partnership aims to deliver personalized, student-centric shopping experiences.
- First-party data is leveraged for localized and intuitive product placements.
- Follett operates 1,000+ campus retail stores, reaching over 6 million students.
- Koddi supports top commerce media networks, projecting $1.3 trillion in enterprise value by 2026.
Notable Quotes
“ It’s incredibly important to our campus partners that they offer customized, student-centric online shopping experiences, and Koddi’s technology is proven to deliver highly relevant content to the right audiences. ”
Jeremy Bare, Chief Merchandising Officer at Follett Higher Education
“ Follett’s network of campus stores requires a high level of sophistication to ensure a seamless experience, which is our area of expertise. ”
Nicholas Ward, Co-founder and CEO at Koddi
Why This Matters
The partnership between Koddi and Follett Higher Education marks a significant advancement in digital retail strategies for higher education. As student expectations evolve toward more customized and convenient online shopping, this collaboration enables campus stores to meet those demands through advanced commerce media technology. By integrating sponsored product ads that utilize first-party data and AI-driven targeting, Follett is positioned to enhance engagement and product discovery across its expansive eCommerce presence. This reflects a broader industry trend where retail media has become essential, offering both revenue growth and improved customer experience.
