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Leo Messi’s Signature Fragrance Launches Exclusively in JCPenney Stores
Slice of Retail Team
October 10, 2024
Key Highlights:
Sheralven named exclusive North American distributor for Messi Eau de Parfum.
JCPenney is the exclusive U.S. retailer for the fragrance, available in over 600 stores.
Messi Eau de Parfum offers sustainably packaged 3.4-oz bottles, priced at $72.
Fragrance designed by Frank Voelkl with notes of cardamom, wild cypress, leather, and cedarwood.
Projected sales to reach $100M by 2026 due to Messi’s extensive fan base.
Source: Business Wire
Notable Quotes:
“We’re thrilled Game On Product Group has chosen Sheralven to launch Leo Messi’s signature fragrance in North America, and JCPenney will be our exclusive U.S. retail partner, ensuring this partnership will make it the GOAT of fragrance launches.”
“I have always been passionate about fragrance, and I am extremely excited to produce my very own signature scent. This is truly a unique and inspirational fragrance, in a personalized bottle, for all fans around the world.”
“The scent contains fresh top notes of cardamom, and wild cypress contrasted by warm notes of leather and cedarwood. It is a scent to be worn by anyone looking to feel confident and strong just as Messi.”
Our Take:
The launch of Leo Messi’s signature fragrance marks a significant milestone in the intersection of sports and luxury. Partnering with Sheralven as the exclusive distributor and JCPenney as the sole U.S. retailer ensures broad accessibility across North America, appealing to Messi’s diverse and passionate fan base. With Messi’s global influence, particularly on social media, and JCPenney's strategic positioning, this collaboration has the potential to dominate the fragrance market. The product’s blend of fresh and warm notes crafted by renowned perfumer Frank Voelkl further ensures that it embodies the confidence and allure associated with Messi’s legacy, creating an appealing choice for consumers looking for a touch of star power in their fragrance collection.