Optimizely and commercetools Announce Strategic Partnership
Slice of Retail Team
May 23, 2025
Key highlights
- Accelerated go-to-market: Integration eliminates development delays for campaign launches.
- Unified content and commerce: Enables real-time personalization and content control across channels.
- AI-powered content creation: Marketers can enrich product data with Opal AI, enhancing speed and creativity.
- Developer flexibility with marketer autonomy: Supports a composable, scalable tech stack.
- Launch support from Valtech and LEVO: Global partners drive implementation and early success.
Notable Quotes
“ Retailers need to move at the speed of their customers, and that requires a composable yet pre-packaged approach that doesn't compromise on usability or speed to market. ”
Alex Atzberger, CEO at Optimizely
“ This partnership brings together two best-in-class enterprise platforms to help marketers move faster and deliver more meaningful digital experiences. ”
Dirk Hoerig, Founder at commercetools
“ Valtech is proud to join as the global launch partner of this initiative. ”
Olivier Padiou, CEO at Valtech
Why This Matters
The partnership between Optimizely and commercetools signals a pivotal shift in the enterprise B2C retail landscape. By merging advanced personalization, AI capabilities, and a composable commerce foundation, the integration empowers marketers to act with agility and precision. The collaboration reduces dependency on IT teams, dramatically shortens campaign launch times, and sets a new standard for delivering omnichannel, customer-centric experiences. Launching at Elevate 2025, this alliance not only reflects industry innovation but also promises measurable gains in speed, engagement, and ROI for digital-first retailers.
