Optimove Insights Reveals U.S. Shoppers’ Summer 2025 Mindset
Slice of Retail Team
Jun 16, 2025
Key highlights
- 83% of consumers are concerned about inflation; 55% are very concerned about tariffs
- 70% start summer shopping before June, driving early marketing efforts
- 82% of shoppers engage in omnichannel buying, checking prices online while in-store
- 45% value relevant content as the top reason for opening marketing emails
- 82% prioritize product quality over price, though 75% say price creates urgency
Notable Quote
“ This summer, consumer trust is won by brands that communicate clearly, act empathetically, and offer real value. The data shows that shoppers are more informed, more intentional, and more digitally connected than ever. They are also concerned about economic turmoil. Brands can now be empathic with the communication agility to meet their customers at critical moments in their shopping journey with Positionless Marketing. ”
Pini Yakuel, CEO at Optimove
Why This Matters
Optimove’s 2025 Consumer Summer Shopping Report provides critical insights for retail marketers navigating an economically cautious yet digitally driven landscape. U.S. consumers are planning their purchases earlier, expecting hyper-personalized communication, and demanding seamless omnichannel experiences. The emphasis on Positionless Marketing—allowing brands to respond instantly and empathetically across touchpoints—is timely. With economic pressures shaping behavior, brands that prioritize relevance, agility, and trust stand to build lasting customer relationships this summer season.
