Pacsun Introduces "Better in Baggy" Fall Campaign

Author

Slice of Retail Team
July 22, 2024

Key Highlights:

  • Launch of Pacsun's "Better in Baggy" Fall campaign featuring new baggy denim styles.

  • Campaign documented by The Pacsun Collective from NYC to Upstate NY.

  • Interactive store window displays and digital engagement in partnership with Pinterest.

  • Exclusive influencer event in Hudson Valley with immersive activities and performances.

  • Baggy and embellished denim emerge as major trends in Pacsun's Fall collection.

Source (PR Newswire)

Notable Quotes:

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"Our Fall campaign is a celebration of self-expression and individuality. This season, we're introducing a larger collection of novelty embellished denim, due to overwhelming demand for those styles from our community."

Addie Rintel, Vice President Women's Merchandising & Design at Pacsun
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"The shift towards baggy and loose-fits shows a movement towards comfort and individuality in fashion. We're not just launching a campaign, we're creating styles and moments for our customers and connecting them to our brand in meaningful ways that they can relate to."

Richard Cox, Vice President of Men's Merchandising and Global Partnerships at Pacsun

Our Take:

Pacsun's "Better in Baggy" Fall campaign underscores the brand's commitment to staying ahead of fashion trends and deeply engaging with its consumer community. The collaboration with Pinterest not only highlights the significance of digital platforms in modern marketing but also emphasizes the brand's innovative approach to creating interactive and immersive experiences. As baggy and embellished denim continue to dominate the fashion scene, Pacsun's strategic focus on these styles reflects its understanding of current youth culture and market demands. The campaign's emphasis on self-expression and individuality resonates well with today's consumers, promising a successful season for the brand.