- Slice of Retail
- Posts
- Princess Polly to Open Five New Stores Across the U.S. in 2024
Princess Polly to Open Five New Stores Across the U.S. in 2024
Slice of Retail Team
August 09, 2024
Key Highlights:
New stores in Scottsdale, Santa Clara, San Diego, Irvine, and Boston.
Over 250 apparel looks and 200 accessories and footwear styles available.
Stores to feature selfie mirrors, digital screens, and exclusive events.
Exciting opening day events with prizes and giveaways.
Roadshows to nearby college campuses for exclusive in-store tokens.
Source (Business Wire)
Notable Quotes:
“Growing Princess Polly’s physical retail footprint across the U.S. reflects our commitment to listening to our customers and delivering an unmatched in-store customer experience.”
“Our U.S. customers have fully embraced our first Princess Polly store in Los Angeles, and we are excited to expand into new cities on the West and East coasts.”
Our Take:
Princess Polly's expansion into five new U.S. locations is a strategic move that leverages the brand's digital success to establish a physical presence. This decision reflects a growing trend among fashion brands to create immersive in-store experiences that deepen customer engagement. By choosing popular shopping destinations and incorporating modern retail elements like selfie mirrors and digital screens, Princess Polly aims to enhance its appeal to Gen Z consumers. The planned influencer events and college campus roadshows further underscore the brand's commitment to building a strong, community-focused presence. This expansion is likely to boost brand loyalty and drive sales, positioning Princess Polly for continued growth in the competitive fashion market.