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PUMA Opens Second North American Flagship in Las Vegas
Slice of Retail Team
November 25, 2024
Key Highlights:
PUMA’s second North American flagship store opens at BLVD Las Vegas, spanning three stories and 25,000 square feet.
Immersive features include a professional F1 racing simulator, interactive arcade, and customization studio.
Exclusive Las Vegas-inspired apparel and PUMA SELECT collaborations are available at the VEGAS SHOP.
State-of-the-art design led by PUMA, Schimenti Construction, and Colkitt Architecture.
Ribbon-cutting ceremony featured PUMA athletes Rickie Fowler and Xavi Simons.
Source: Business Wire
Notable Quotes:
“I am thrilled that we are opening a state-of-the-art flagship store in Las Vegas as part of our brand elevation strategy.”
“Las Vegas is a booming sports city that attracts millions of visitors each year and is a global destination for entertainment and fashion.”
Our Take:
PUMA’s strategic move to establish its second flagship store in Las Vegas is a testament to its commitment to merging physical retail with immersive, technology-driven experiences. Positioned on the iconic Las Vegas Strip, this store is more than just a shopping destination—it’s a hub for sports, culture, and innovation. From the F1 racing simulator to personalized PUMAPP experiences, PUMA is setting a new benchmark for retail in North America. The flagship’s alignment with global events like the Las Vegas F1 race showcases PUMA’s knack for capitalizing on cultural moments to enhance brand presence.