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Ralph Lauren Appoints Bob Ranftl as Chief Operating Officer

Key Highlights:

  • Bob Ranftl appointed as Chief Operating Officer (COO) of Ralph Lauren, effective March 30, 2025, succeeding Jane Nielsen.

  • Mercedes Abramo named Regional CEO for North America, joining the company on March 1, 2025.

  • Ranftl brings a decade of leadership at Ralph Lauren, having spearheaded North America's strategic expansion.

  • Abramo joins from Cartier S.A., where she was Deputy Chief Commercial Officer.

  • Both executives will report to Patrice Louvet, President & CEO of Ralph Lauren.

Source: Direct

Notable Quotes:

“With his global Ralph Lauren experience, extensive operational background, and deep love for our brand, Bob is uniquely qualified to serve as our next Chief Operating Officer.”

Patrice Louvet, President & CEO at Ralph Lauren Corporation

“Over the past 10 years, it has been a privilege to work with our teams to bring Ralph’s vision to life. As COO, I look forward to driving operational excellence for long-term success.”

Bob Ranftl, Incoming COO at Ralph Lauren Corporation

“The North American market is incredibly dynamic and full of opportunity. I am proud to join Ralph Lauren at such an exciting time to lead its next stage of growth.”

Mercedes Abramo, Incoming Regional CEO at North America, Ralph Lauren Corporation

Why This Matters:

Ralph Lauren’s leadership transition underscores its commitment to strategic growth and operational excellence. Bob Ranftl’s promotion to COO signals a focus on long-term sustainability and innovation, while Mercedes Abramo’s appointment highlights the company’s investment in luxury retail leadership. These changes come at a crucial time as Ralph Lauren strengthens its position in North America and beyond.