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ROSSMANN Group to Utilize SymphonyAI Solutions for Swiss Market Expansion

Author

Slice of Retail Team
August 29, 2024

Key Highlights:

  • ROSSMANN Group expands into Switzerland with SymphonyAI's AI-powered store and space planning solutions.

  • First Swiss store to open by the end of 2024 in major cities like Lucerne, Zurich, and Basel.

  • SymphonyAI's technology optimizes store layouts, merchandising strategies, and shopper experiences.

  • ROSSMANN’s Managing Director Fabrizio D´Ascenzo emphasizes delivering compelling customer experiences from day one.

Source (Business Wire)

Notable Quotes:

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“As we expand into a new market, we have a unique opportunity to provide the most compelling and engaging customer experience from day one.”

Fabrizio D´Ascenzo, Managing Director at  ROSSMANN Switzerland
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“ROSSMANN demonstrates how using our connected retail solutions for space planning automates complex processes and presents engaging, thoughtfully merchandised assortments that delight shoppers and achieve business growth objectives.”

Manish Choudhary, President at SymphonyAI Retail CPG Division

Our Take:

ROSSMANN's strategic partnership with SymphonyAI highlights the importance of leveraging advanced AI technologies in retail expansion, especially in new markets like Switzerland. By utilizing SymphonyAI's store and space planning solutions, ROSSMANN is not only ensuring that their shelves are stocked and merchandised to perfection but also enhancing the overall customer experience. This move sets a strong precedent for other retailers looking to enter new territories, emphasizing the role of AI in achieving operational excellence and customer satisfaction.