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- Skechers Welcomes Rickea Jackson to Elite Athlete Roster
Skechers Welcomes Rickea Jackson to Elite Athlete Roster
Slice of Retail Team
August 05, 2024
Key Highlights:
Rickea Jackson joins Team Skechers as the first WNBA player on their roster.
Impressed by Skechers Basketball shoes, Jackson praises their comfort and design.
Skechers Basketball footwear available globally in August 2024.
Source (Business Wire)
Notable Quotes:
"I'm thrilled to be the first WNBA player to join forces with Skechers. Their commitment to fit, support, and active collaboration with athletes is clear. The comfort and design of their footwear is truly impressive. I love training in these shoes and I'm eager to see what we can accomplish together."
"Rickea’s a sensational athlete and an inspiration—and she deserves the best footwear that meets her needs. League rules mean fans won’t see her competing in Skechers now, but we’re already gaining her insights as we continue to deliver the most comfortable and innovative footwear on the court for all athletes."
Our Take:
Skechers' strategic move to sign Rickea Jackson highlights their commitment to expanding in the basketball market. By leveraging Jackson's influence and performance insights, Skechers aims to refine their footwear to meet the demands of elite athletes. This partnership not only enhances Skechers' brand credibility in the competitive sports footwear industry but also promises innovative product developments that could set new standards for comfort and performance on the court. As Skechers continues to build a roster of top-tier athletes, their impact on sports footwear is poised to grow significantly.