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Snoop Dogg Debuts Lovechild Jewelry Collection with Metal Alchemist

Key Highlights:

  • Snoop Dogg’s Lovechild Jewelry Collection launches via pre-sale at Snoop.Love.

  • Available at Reeds stores and reeds.com starting December 6th.

  • Crafted with clean, sustainable metals and rooted in American craftsmanship.

  • Designed for empowerment, well-being, and everyday wear.

Source: Business Wire 

Notable Quotes:

“The news is quick to bring you bad news, so we are stepping in with a whole new force of love.”

Snoop Dogg, Entertainment Industry Icon, Founder at Lovechild Jewelry

“At Metal Alchemist, we walk our talk with high-quality American manufacturing... channeling the intention, energy, and legacy into something real.”

Carolyn Rafaelian, Founder at Metal Alchemist

“Artists creating brands that are a natural extension of their style and expression... is something that will always resonate.”

Larry Jackson, Co-Founder & CEO at gamma

Our Take:

Snoop Dogg’s Lovechild jewelry collection represents a groundbreaking fusion of artistry, intentional design, and American craftsmanship. By partnering with Metal Alchemist and gamma., Snoop has created a brand that reflects his values of peace and empowerment. This collection is not just jewelry; it’s a statement of personal energy and style. With its roots in sustainable practices and well-being, Lovechild is poised to redefine the fine jewelry landscape while staying true to Snoop’s iconic legacy.