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Somia Farid Silber Appointed CEO of Edible Brands, Succeeding Founder Tariq Farid

Author

Slice of Retail Team
October 15, 2024

Key Highlights:

  • Somia Farid Silber named new CEO of Edible Brands.

  • Focus on integrating e-commerce with franchise locations for next-gen consumers.

  • Expansion of retail stores and new product offerings to enhance customer experience.

  • Continued innovation of Edible's subsidiaries, including Netsolace®, BerryDirect®, and FreshFruit.com™.

Source: PR Newswire

Notable Quotes:

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"As we move into Edible's next chapter, my focus is on strengthening the connection between our digital and brick-and-mortar properties to enhance the customer experience."

Somia Farid Silber, CEO at Edible Brands
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"Somia's varied experience and leadership in diverse roles within the company have positioned the brand for continued growth in its exciting new chapter."

Tariq Farid, Founder at Edible

Our Take:

Somia Farid Silber's appointment as CEO marks a significant milestone for Edible Brands as it continues to evolve in the competitive gifting industry. With her proven track record in e-commerce expansion and franchise growth, Silber is poised to bring innovative strategies that blend digital convenience with personalized, in-store experiences. Her leadership signals a strong future for the company, particularly with the launch of Next Gen retail stores and new product ventures aimed at capturing the next generation of consumers.