Somia Farid Silber Appointed CEO of Edible Brands, Succeeding Founder Tariq Farid
Slice of Retail Team
10/15/2024
Key Highlights:
- Somia Farid Silber named new CEO of Edible Brands.
- Focus on integrating e-commerce with franchise locations for next-gen consumers.
- Expansion of retail stores and new product offerings to enhance customer experience.
- Continued innovation of Edible's subsidiaries, including Netsolace®, BerryDirect®, and FreshFruit.com™.
Source: PR Newswire
Quotes
“ "As we move into Edible's next chapter, my focus is on strengthening the connection between our digital and brick-and-mortar properties to enhance the customer experience." ”
Somia Farid Silber, CEO at Edible Brands
Our Take:
Somia Farid Silber's appointment as CEO marks a significant milestone for Edible Brands as it continues to evolve in the competitive gifting industry. With her proven track record in e-commerce expansion and franchise growth, Silber is poised to bring innovative strategies that blend digital convenience with personalized, in-store experiences. Her leadership signals a strong future for the company, particularly with the launch of Next Gen retail stores and new product ventures aimed at capturing the next generation of consumers.
