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Tapestry, Inc. Appoints Eva Erdmann as CEO & Brand President of Kate Spade

Author

Slice of Retail Team
August 08, 2024

Key Highlights:

  • Eva Erdmann named CEO & Brand President of Kate Spade.

  • Erdmann joins from L’Oréal, where she was Global President of Urban Decay.

  • Succeeding Liz Fraser, Erdmann to start in October.

  • Focus on accelerating innovation and sustainable growth.

  • Joins Tapestry’s Executive Committee, reporting to Joanne Crevoiserat.

Source (Business Wire)

Notable Quotes:

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"I am excited to welcome Eva to Kate Spade. She is a talented global brand-builder with a deep understanding of the rapidly evolving consumer landscape."

Joanne Crevoiserat, Chief Executive Officer at Tapestry, Inc
❝

"I am honored to join Kate Spade. It is a truly special and purpose-driven brand with a unique position in the marketplace and significant expansion opportunities."

Eva Erdmann, CEO & Brand President at Kate Spade

Our Take:

Eva Erdmann’s appointment as CEO & Brand President of Kate Spade marks a strategic move by Tapestry, Inc. to leverage her extensive experience in global brand leadership and market transformation. Erdmann’s proven track record at L’Oréal, especially with Urban Decay, underscores her ability to drive revenue growth and profitability. Her focus on innovation and consumer connections is expected to further elevate Kate Spade’s market presence and foster sustainable global growth. This leadership change is poised to build on the strong foundation laid by Liz Fraser, ensuring continued advancement of the brand’s distinctive DNA.