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- UGG® Feel House Returns to Los Angeles with Post Malone
UGG® Feel House Returns to Los Angeles with Post Malone
Slice of Retail Team
November 21, 2024
Key Highlights:
Feel House returns to Los Angeles, open to the public until November 24.
Post Malone hosted the exclusive opening event with a live performance and product customization.
Immersive retail space merges UGG’s heritage, fashion, and art, featuring a curated “Behind the Seams” experience.
Exclusive giveaways include UGG® multi-camo Classic Boot keychains, tote bags, and more.
Featured products include new AW24 UGG® styles and limited-edition collaborations.
Source: Business Wire
Notable Quote:
“We are thrilled to open the doors to our next Feel House, a powerful retail space that expresses the UGG brand's commitment to delivering products and experiences that make you feel good inside and out.”
Our Take:
The UGG® Feel House is a masterclass in blending retail with experience-driven marketing. By leveraging Post Malone’s cultural influence and curating an immersive space, UGG® strengthens its appeal to a younger, style-conscious demographic. The mix of art, music, and bespoke product customization not only celebrates UGG’s heritage but positions the brand at the forefront of experiential retail. Limited-time exclusives and on-site giveaways enhance engagement, creating buzz among both loyal fans and newcomers. For brands aiming to resonate with modern consumers, UGG® Feel House is a case study in merging creativity, community, and commerce.