UGG® Partners with Post Malone for Autumn/Winter 2024 Campaign
Slice of Retail Team
10/02/2024
Key Highlights:
- UGG® partners with Post Malone for the Autumn/Winter 2024 campaign.
- The men's Weather Hybrid Collection features the Tasman and Neumel Weather Hybrids.
- Feel House, UGG®'s multi-sensory retail experience, launches in Los Angeles.
- Campaign co-created by Post Malone and Mezzy, with styling by Catherine Hahn.
Source: Business Wire
Quotes
“ “I've been a UGG fan since high school and feel so good wearing the boots... Being comfortable to express myself has always been at my core, and that's why this is such a killer partnership.” ”
Post Malone, Music Artist
Our Take:
The partnership between UGG® and Post Malone is a perfect fit, blending the artist’s distinctive style with the brand's commitment to comfort and self-expression. The collaboration enhances UGG®'s presence in men's fashion, especially with the launch of the innovative Weather Hybrid Collection, making it a standout in functional yet stylish footwear. This campaign will likely resonate strongly with both Post Malone's fanbase and UGG®'s target audience, expanding their reach in the lifestyle and fashion markets.
