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- UGG® Partners with Post Malone for Bold New Campaign
UGG® Partners with Post Malone for Bold New Campaign
Slice of Retail Team
November 18, 2024
Key Highlights:
Post Malone stars in UGG®'s global campaign, “Post v. Post,” blending Wild West aesthetics with modern sensibilities.
UGG® Heritage Pull-On TrailGazer boots debut, showcasing innovative waterproof technology and style-focused design.
Feel House launches in Los Angeles, offering a multi-sensory retail experience for the brand's fans.
Source: Business Wire
Notable Quotes:
Creativity and community are at the core of everything I do, which is why it was such a special experience to bring together my friends and UGG, a brand I've legit worn since high school, for this new campaign.”
“Both UGG and Post Malone are immediately recognizable brands, and I needed to find an overlap between the two. It felt incredibly natural, playing into Post's laid-back modern country aesthetic while paying tribute to classic Spaghetti Westerns.”
Our Take:
The collaboration between UGG® and Post Malone is a strategic masterstroke, seamlessly merging the brand’s heritage with Post Malone's cultural resonance. The “Post v. Post” campaign exemplifies how storytelling can elevate product marketing, using cinematic aesthetics to engage both lifestyle and fashion audiences. By featuring the Heritage Pull-On TrailGazer boots, UGG® not only leverages nostalgia but also modern functionality, bridging style and utility effectively. Additionally, the launch of Feel House as an immersive retail concept underscores UGG®’s commitment to experiential marketing, further positioning the brand at the forefront of innovation in the global lifestyle space.