- Slice of Retail
- Posts
- Vuori Secures $825M Investment, Boosting Valuation to $5.5B
Vuori Secures $825M Investment, Boosting Valuation to $5.5B
Slice of Retail Team
November 11, 2024
Key Highlights:
$825 million investment led by General Atlantic and Stripes
Valuation rises to $5.5 billion with strong growth trajectory
Expansion planned for over 100 stores by 2026 in Europe and Asia
New product lines: Vuori BlissBlend™ and DreamKnit™
Athleisure market growth projected at +7% CAGR through 2028
Source: Business Wire
Notable Quotes:
“Alongside our existing major investors, General Atlantic and Stripes will be key strategic partners and supporters in our ongoing mission and growth journey.”
“Vuori has significant whitespace to expand globally, supported by long-term tailwinds in athleisure and a large addressable market.”
“Vuori encapsulates everything we look for in a Stripes investment – the products are amazing and beloved by the consumer, the team is fanatical about quality and innovation.”
Our Take:
Vuori's latest $825 million investment led by General Atlantic and Stripes signals an important shift as it looks to dominate the athleisure market globally. The brand's impressive growth trajectory, coupled with its unique product development initiatives like BlissBlend™ and DreamKnit™, reflects a commitment to consumer-driven innovation and lifestyle integration. Vuori’s clear strategy for international expansion, particularly in Europe and Asia, paired with a robust omnichannel model, positions it well to capitalize on the rapidly growing athleisure sector, anticipated to grow at 7% CAGR through 2028. This investment underscores the brand's potential to become a formidable global player in activewear.