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- Wrangler® Launches Apparel Collaboration with Lainey Wilson
Wrangler® Launches Apparel Collaboration with Lainey Wilson
Slice of Retail Team
September 27, 2024
Key Highlights:
Wrangler teams up with Grammy-winner Lainey Wilson for her debut apparel collection.
Signature pieces include Wilson’s iconic bell-bottom jeans and trucker jackets.
Western-inspired clothing infused with Wilson’s personal life stories, offering a modern cowgirl aesthetic.
Collection available online at Wrangler.com and select retailers nationwide.
Source: Business Wire
Notable Quotes:
“Like the lyrics of my songs, these clothes tell my story, with a little bit of grit and a little bit of grace."
"This collection offers a powerful blend of contemporary style and classic Western influences."
Our Take:
This partnership between Wrangler and Lainey Wilson is a perfect blend of country music culture and Western fashion. Wilson's influence shines through, from the intricate details of her personal story to the bold, modern cowgirl looks. Wrangler’s enduring commitment to quality and authenticity, coupled with Wilson’s star power and creativity, ensures this collection will resonate with both longtime fans of the brand and a new generation of country style enthusiasts. With Lainey’s personality interwoven into each piece, the collaboration marks a fresh, fearless take on contemporary Western fashion.