Wrangler® Launches New Apparel Collection with Country Star Cody Johnson
Slice of Retail Team
08/30/2024
Key Highlights:
- Wrangler collaborates with Cody Johnson for a new apparel collection inspired by his cowboy lifestyle.
- The collection features classic, tailored fit shirts with unique CoJo details.
- Available now for $59.99 at Wrangler.com and select retailers.
Source (Business Wire)
Quotes
“ "Cody has been with the brand for many years...partnering with him on this classic shirt collection was the natural next step." ”
Allen Montgomery, Vice President & General Manager at Wrangler Western
Our Take:
The Wrangler x Cody Johnson collection is a smart move that blends authenticity with modern style, appealing to both long-time Wrangler fans and new customers drawn by Johnson's influence. This collaboration not only highlights Wrangler's deep roots in the western lifestyle but also positions the brand strongly within the growing country music scene. By offering a product line that merges tradition with contemporary fashion, Wrangler continues to assert itself as a leader in western apparel.
