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BIRKENSTOCK Opens New Flagship Store on Boston's Iconic Newbury Street

Author

Slice of Retail Team
December 01, 2024

Key Highlights:

  • Seventh BIRKENSTOCK store in the U.S. opens on Boston’s renowned Newbury Street.

  • Features a heritage-inspired design using cork, felt, and leather to reflect 250 years of shoemaking tradition.

  • Offers a wide range of footwear and the new BIRKENSTOCK Care Essentials collection for premium foot health.

  • Digital integration services: BOPIS (buy online pick up in store) and BORIS (buy online return in store).

  • Launches "THE BOSTON IN BOSTON" campaign, celebrating local style and the iconic Boston clog.

Source: PR Newswire

Notable Quote:

❝

"Opening our seventh retail store in the namesake city of our iconic Boston clog is a particularly special moment for the brand."

David Kahan, President at BIRKENSTOCK Americas

Our Take:

The opening of BIRKENSTOCK's Boston store aligns perfectly with the brand's values of blending tradition and innovation. By choosing Newbury Street, a hub of historic charm and modern energy, BIRKENSTOCK strategically reinforces its legacy while embracing a contemporary consumer experience. The addition of digital services like BOPIS and BORIS reflects the brand's focus on convenience and customer-centric solutions, ensuring an elevated shopping experience for Boston’s discerning clientele. Furthermore, the community-focused campaigns and collaborations spotlight BIRKENSTOCK’s commitment to local culture and global heritage, making this launch a significant milestone in the brand’s 250-year journey.