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- Bogg® Expands into Target Nationwide with Exclusive Bullseye Tote
Bogg® Expands into Target Nationwide with Exclusive Bullseye Tote
Slice of Retail Team
November 25, 2024
Key Highlights:
Bogg® expands into Target stores nationwide this December.
Exclusive Bullseye Tote and two new colorways debut: Beach Hydrangea & For Shore WHITE.
Shop Bogg’s iconic Original ($90-$100) and Bitty ($60) totes in Target's Outdoor Recreation section.
Over 4 million products sold across 15,000 stores, with projected $100M in annual sales for 2024.
Functional, fashionable, and washable totes perfect for any lifestyle.
Source: Business Wire
Notable Quote:
"Bogg has become a viral sensation over the years and landing a partnership with an iconic company like Target is a testament to our growth. The partnership perfectly aligns with Bogg’s mission of delivering fashionable, functional bags for every lifestyle. Launching a Bullseye bag is truly a dream come true and I can’t wait to see shoppers using it on their weekly Target hauls!"
Our Take:
Bogg’s expansion into Target is a strategic milestone, offering nationwide accessibility to its highly popular, functional tote bags. This partnership with a retail giant underscores Bogg’s status as a leading lifestyle accessories brand. The introduction of exclusive designs like the Bullseye Tote not only creates buzz but solidifies the brand’s innovative edge in a competitive market. With $100M in projected annual sales and significant cultural momentum, Bogg continues to elevate its presence as a viral favorite while cementing its long-term retail strategy.