eBay Launches Inaugural Pre-Loved Fashion Week with CFDA and BFC
Slice of Retail Team
Sep 03, 2024
Key Highlights:
Quotes
“ "eBay has been a driving force in promoting more sustainable fashion. With the launch of Pre-Loved Fashion Week, we're showing up on fashion's biggest stage and demonstrating that authentic designer fashion doesn't have to be out of reach." ”
Kirsty Keoghan, GM of Fashion at eBay
Our Take:
eBay’s introduction of Pre-Loved Fashion Week marks a significant step in the fashion industry’s shift toward circular fashion. By collaborating with influential organizations like the CFDA and BFC, eBay is not only elevating the profile of pre-owned designer goods but also reinforcing its commitment to sustainability. The "Endless Runway" concept, where consumers can shop directly from the catwalk, exemplifies eBay's innovative approach to blending e-commerce with fashion events, making high-end fashion more accessible and environmentally responsible. This initiative could set a precedent for how major fashion events incorporate sustainability in the future.
