Hanes Launches Hanes Moves: A Game-Changer in Athleisure
Slice of Retail Team
Mar 13, 2025
Key Highlights:
- Hanes Moves is Hanes’ first cross-category athleisure collection for men, women, and kids.
- Features chafing protection, moisture-wicking, odor control, and leak protection in select styles.
- Offers sports bras, leggings, performance tees, boxer briefs, and more for all-day comfort.
- Price range: $8 - $45, available at Hanes.com, Amazon, Walmart, Target, and Kohl’s.
- Merges Hanes' legacy in innerwear with modern performance and style.
Source: Business Wire
Quotes
“ “We know that our shoppers rely on Hanes for comfortable basics that power their everyday activities. With Hanes Moves, we’re bringing that same trusted comfort into the athleisure space, offering versatile pieces that transition effortlessly from your workout to your daily routine.” ”
Joe Cavaliere, Group President, Global Innerwear at HanesBrands
Why This Matters:
Hanes’ expansion into athleisure with Hanes Moves marks a major shift in the basics market, responding to growing consumer demand for functional, stylish, and comfortable activewear. With cutting-edge performance technology and a versatile range at an accessible price, Hanes Moves reinforces the brand’s commitment to innovation, comfort, and value.
