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JOVAN Musk Fragrance Collection Relaunches with Modern Appeal

Author

Slice of Retail Team
September 06, 2024

Key Highlights:

  • JOVAN reintroduces three new dual-gender musk fragrances designed for the modern beauty consumer.

  • Fragrances include "Skin I’m In," "Make Them Talk," and "I Want You To Want Me."

  • Affordable luxury scents that evolve with your body chemistry to create a unique olfactory experience.

  • Available in retailers nationwide from September 2024.

Source (Business Wire)

Notable Quote:

❝

"With these three new fragrances, we’re capturing our signature musk profile with new formulas that work with your body’s chemistry to create a uniquely personalized olfactory experience."

Stefano Curti, Chief Brands Officer Consumer Beauty at Coty

Our Take:

JOVAN's reintroduction of its Musk Fragrance Collection aligns with the evolving cultural landscape, where identity and self-expression are key values among younger consumers. The gender-neutral positioning of these fragrances taps into the current shift towards inclusivity and personal authenticity. By offering affordable luxury with timeless notes that adapt to the wearer’s body chemistry, JOVAN smartly blends its rich legacy with modern consumer desires for personalization and uniqueness. This relaunch will likely resonate well, offering consumers a fresh yet familiar take on musk.