K-3 Expands into Fragrance with New Collection Celebrating Kenzo Takada's Legacy
Slice of Retail Team
Aug 30, 2024
Key Highlights:
- K-3 launches a new fragrance collection, marking its expansion into luxury scents.
- Three unisex fragrances inspired by Kenzo Takada's life and creative journey.
- Showroom re-inauguration at 242 Boulevard Saint-Germain, Paris, on August 29th, 2024.
- Collaboration with perfumers Clément Gavarry and Hamid Merati-Kashani.
- Fragrances available on K-3.com and ScentBeauty.com starting August 29th, 2024.
Source (Business Wire)
Quotes
“ "Each fragrance in this collection reflects a chapter of Kenzo Takada’s life, honoring his vision of transcending boundaries through a blend of tradition and modernity." ”
Jonathan Bouchet Manheim, Co-founder at K-3
Our Take:
The launch of K-3's fragrance collection is a fitting tribute to Kenzo Takada's enduring legacy, blending his love for cultural fusion with a contemporary twist. This collection not only enriches the brand's already eclectic portfolio but also positions K-3 as a significant player in the luxury lifestyle market. With the re-inauguration of the iconic Paris showroom and a global launch strategy, K-3 is set to make a lasting impact in the world of bespoke fragrances, offering consumers a sensory journey that reflects the creativity and life of one of fashion's most celebrated figures.
