Mattel Welcomes Ken Wee as EVP and Chief Strategy Officer
Slice of Retail Team
Sep 12, 2024
Key Highlights:
- Ken Wee joins Mattel as Executive Vice President and Chief Strategy Officer.
- Reporting to Ynon Kreiz, Mattel’s Chairman and CEO.
- Wee brings expertise from Activision Blizzard and McKinsey & Company.
- Will oversee strategic planning and corporate development.
- Mattel aims to expand its IP-driven toy business and entertainment offering.
Source (Business Wire)
Quotes
“ “We welcome Ken to our leadership team at an exciting point in the execution of our strategy to grow Mattel’s IP-driven toy business and expand our entertainment offering." ”
Ynon Kreiz, Chairman and CEO at Mattel
Our Take:
Ken Wee’s appointment signals Mattel’s commitment to leveraging its IP assets to grow beyond the toy aisle into entertainment. His background with Activision Blizzard, where he helped spearhead strategic initiatives and M&A activities, including the landmark Microsoft acquisition, positions him well to drive similar growth at Mattel. His experience in interactive entertainment and corporate strategy could help Mattel further diversify its offerings and solidify its role in the broader entertainment industry, creating long-term shareholder value.
