Target Unveils GenAI Tool for Team Members Nationwide
Slice of Retail Team
Jun 25, 2024
Key Highlights:
- Store Companion: A GenAI-powered chatbot for Target team members.
- Rollout: Available in nearly 2,000 stores by August.
- Efficiency: Streamlines tasks and enhances guest engagement.
- Testing Phase: Successfully piloted in 400 stores.
- Future Plans: Expanding GenAI use across the company.
Source (PR Newswire)
Quotes
“ "We know technology will continue to play an outsized role in the future of retail — for our team members, our guests, and our business. With that in mind, we're continually experimenting with new tools to make it even easier for our team to do their jobs and to bring more of what guests love about shopping at Target to life." ”
Brett Craig, Executive Vice President and Chief Information Officer at Target
Our Take:
