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  • Victoria’s Secret & Co. Appoints Hillary Super as New CEO

Victoria’s Secret & Co. Appoints Hillary Super as New CEO

Key Highlights:

  • Hillary Super appointed as CEO of Victoria’s Secret & Co., effective September 9, 2024.

  • Timothy Johnson serves as interim CEO until Super's appointment.

  • Super brings nearly three decades of retail expertise, previously leading Savage X Fenty and Anthropologie Group.

Source (Direct)

Notable Quotes:

"She understands vertically integrated retail brands and has an intuitive understanding of the consumer landscape, informed by customer insights which are critical for consistently delivering in this industry and its ever-accelerating fashion and economic cycles. We are confident that Hillary can leverage VS&Co’s industry-leading brands to accelerate growth and create shareholder value."

Donna James, Chair of the Board at Victoria’s Secret & Co

"I look forward to making VS&Co the world’s leading fashion retailer of intimate apparel and rapidly expanding our cultural influence, and create a dominant global market position to grow shareholder value."

Hillary Super, Incoming CEO at Victoria’s Secret & Co

Our Take:

Hillary Super's appointment signals a strategic shift for Victoria’s Secret & Co., positioning the brand for accelerated growth under her seasoned leadership. With her extensive experience in retail, particularly in leading high-emotion brands like Savage X Fenty, Super is well-equipped to drive innovation and expansion. This leadership change could be the catalyst for further international growth and a stronger omnichannel presence, solidifying Victoria’s Secret’s position as a market leader in the intimate apparel sector. The interim period under Timothy Johnson's leadership should ensure a smooth transition, maintaining the company's momentum as it heads into this new chapter.